CSR is just public relations Essay Example | Topics and Well Written Essays - 2000 words

CSR is just public relations - Essay Example CSR has been found to be profoundly necessary for organizations because it has significant effect on employees, customers, suppliers, shareholders and the community. Public Relation is defined as the practice or profession for maintaining and developing goodwill of an organization’s stakeholders. Public Relations generally include an employer’s participation in charitable causes, sporting events, education and other civic arrangements. It is known that ‘Corporate Social Responsibility’ aroused as a result of implementation of ‘Public Relations’ in the organizations but it has a broader perspective in the modern world. CSR has become extensively essential for organizations to sustain in the competitive market. Corporate Social Responsibility is not just limited to public relations of organizations in the contemporary era. There are several uses of CSR in the global market. CSR is a development process for organizations that helps to transform social problems into strategic opportunities. CSR enables companies to work with their societal and political stakeholders in order to test innovative solutions and reallocate social responsibilities. There are mainly three factors through which CSR provides response to global challenges. There are many companies that assume CSR to be a way of engagement in the society in order to give back something in return. Most of the companies participate in activities such as charity and donations and believe that their CSR activity is of high quality. In order to understand the true value of CSR it is important that companies start realizing the true value of CSR. CSR is not just a philanthropic activity in fact it is a process wherein companies provide sufficient aid to their important stakeholders (Zientara, 2014, p.42). A new way of partnership with other companies or producing goods based after making

The Internet Essay Example | Topics and Well Written Essays - 750 words

The Internet - Essay Example As the discussion stresses the days when there was long distance communication either through telephone or letters have long gone. The internet keeps people globally connected and allows them to communicate throughout the day without any additional costs. It offers software, which allows people to correspond with each other through chatting online, e-mail, instant messages, video chatting and social networking. Communication from any corner of the globe has now become easy, convenient and hassle free. This paper declares that in the recent years communication has become revolutionized with the introduction of video chat. Skype, a video chat software has allowed people to converse through video conferencing, instant messaging and sharing files. With millions of active users worldwide Skype has become a leading internet communication application. One can see their loved ones live or have business meetings online regardless of being thousands of miles away. Lastly, internet helps in the maintenance of communication at all levels through social networking sites such as facebook, orkut, twitter and etc. It helps unite old friends, distant relatives as well as make new acquaintances. Internet provides access to all kinds of recourses. It is a virtual library, travel agency, a shopping mall as well as a bank. One can obtain any information regarding any topic without having to go to a library. There are many sites available that provide authentic information regarding any school project.

The Development Of The Iphone Marketing Essay

The Development Of The Iphone Marketing Essay The iPhone is a line of smartphones designed and marketed by Apple Inc. Apple Inc is a US company based and the iPhone runs Apples iOS mobile operating system, originally named iPhone OS. The first iPhone was released on June 29, 2007 the most recent iPhone, the 6th-generation iPhone 5, was released on September 21, 2012. The user interface is built around the devices multi-touch screen, including a virtual keyboard rather than a physical one. The iPhone has Wi-Fi and cellular connectivity (2G, 3G and 4G (iPhone 5 only). It was a mobile phone, but like nothing the world had ever seen before. It was revolutionary and would change the way people interacted with the world forever. This phenomenon of a smartphone called iPhone started five and a half years ago, when Steve Jobs took the stage at MacWorld and introduced iPhone to the world. iPhone was designed with 100% of screen without a keypad button and it was created to Apples head of design, Jonathan Ive. Along the revolution of iPhone, starting with the iPhone 3G, it came bundled with a range of apps which something that never been offered by any other phones previously. This included Google Maps, YouTube, Stocks, Weather, Games and thousands more which are still seen on iPhones today. This apps impressed the world where various of things can be done at just a finger tips. iPhone Characteristics The Apple Iphone is showing better sales and brand recognition because of product characteristics. There are several great and special characteristics to the iPhone: Innovative   has an innovative touch screen that is specially patented and the function is extended from other mobile. Quality   iPhone is built with most scratch resistant screens and has a fine metallic finish that is durable and light. The software suite is also resistance to computer viruses. Functionality iPhone evolve from one generation to another. The function will increase and extend for each development. The function and features is further discussed in the topic of Development of iphone. Appearance The sleek styling of the iPhone gives the device its characteristic appearance. The design and size of iPhone are able to capture attention of customer because of its stylish and elegant design. Data Transform and communication unified Speed up smart decisions with application that enable you to track a range of business activities, monitor current sales figures, generate reports, analyze business data and make approvals Transform iPhone into an office phone by connecting to your organizations telephony infrastructure. It is also able to make calls over a Wi-Fi network and manage sophisticated call handling. iPhone Target Market Professional and Corporate Business Users iPhone is a well-known brand for business people. Existing software is well established and compatible with many products for this market. The market is familiar with Palm products; significant switching costs are involved in going to an iPhone. These people need iPhone to coordinate their busy schedules and communicate with colleagues, friends and family. Coprorate People like from World Wide Technology are significantly rely on iPhone to communicate, coordinate to each other and maintain network infrastructures in the field. Students iPhone secondary consumer targets are high school, college and graduate students who need one portable multifunction device. Mainly this market will be replacing their iPod and cell phone with the iPhone. Age targeted group range are from 15 to 25 years. Young and successful male According to Solutions Research Group, the average iPhone customer is a 31-year-old man with a college degree and an income of $75,600 per year. A salary 26 percent higher than the American average.Almost half (43 percent) of all likely buyers lived in technically adept states such as California and New York, but only 28 percent were female. Younger buyers dominated, with 63 percent aged 34 or younger. Successful younger men were the target audience that Apple had focused on. One month prior to the release of the iPhone, Solutions Research Group profiled a cross-section of those aware of the phone. The forecast of potential buyers for the day of the release ranked a majority of T-Mobile customers, ATTs only GSM-based product competitor, at 15%. The second largest group expected to purchase the new iPhone was ATTs existing customer base, at 12%. The Solutions Research Group also found that 72% of males, versus 28% of women were most likely to investigate the phone at its minimum price of $499. The obvious current target audiences for the Apple iPhone include young people between the ages of 20 and 35. iPhone Marketing Strategy As with all Apple marketing, the iPhone marketing strategy is very clear, simple and clever. With the plain and simple apple icon, Apple focuses on the pure innovative style of their products. The ground-breaking style of the iPhone was touted for months before the initial release and has remained the best of the best when it comes to cell phones over the past several years. Before the iPhones official release, Apple ran four television commercials promoting the new cell phone. The first of the commercials portrays the new iPhone as the next step up from the popular iPod. The first four iPhone commercials flaunted the convenience, innovation, and usefulness of a single product with the functionality of not only a phone, or a music device, but a product that can, among other things, listen to music, watch videos, view photos, make conference calls, check e-mail, browse the web, and view maps. Development of the iPhone The first generation In 2007, Apple introduced another outstanding product, the iPhone. The first edition of iPhone was launch on January 9, 2007, at the Moscone Center in San Francisco. During that time, it is described as a revolutionary product since it is literally five years ahead of any other mobile phone. There are two initial models that had been ready to be marketed. 4GB model and 8GB model went on sale being fully marketed by 2008. The principal advantage of the iPhone was the way it could use software applications. These software applications delivered similar content to the iPhone that was in iTunes. The iPhone had the capabilities of the iPod and would synchronize when connected to a computer. iPhone 3G iPhone 3GS iPhone are then further developed to iPhone 3G. This new model was launched on July 11, 2008 in eighty countries and territories. And on June 8, 2009, Apple once again announce the release of iPhone 3GS along with plans to fully marketed it in U.S., Canada and major European countries. The enhancement from first generation iPhone to iPhone is more in term of physical features such as size, weight and memory storage, while, development of iPhone 3G to iPhone 3GS has improve in term of operating system and processor. iPhone 4G iPhone 4GS iPhone 4G was released on February 10, 2011. The marketing point of iPhone 4G is using video calling feature (Apple promote it as FaceTime) as main strong points compared to other competitors and it predecessors. The iPhone 4 runs using the same operating system used on Apples product such as prior iPhones, the iPad, and the iPod Touch which is the iOS operating system. The unique design of iPhone 4 compared to the last 3 generation is that it incorporates an uninsulated stainless steel frame that acts as the devices antenna. Later, on October 4, 2011, the fifth generation of the iPhone has been released. It retains the exterior design of the iPhone 4, but new application voice recognition system known as Siri and a cloud storage service named iCloud is introduced. iPhone 5 Introduction to the sixth generation iPhone is announced on September 12, 2012. Among all the iPhone that has been released, the iPhone 5 shows the most significant change in physical features. The phone portrays a slimmer, lighter model that introduces a higher-resolution, 4-inch screen to the series and the chip is 22 percent smaller than the iPhone. Despite of that, it is twice as fast, doubling the graphics performance of its. It is also operating using the new Apples mobile operating system known as iOS 6. Competitors Although iPhone has become a phenomenon in world of mobile, there is a few close competitors that can be directly compared with iPhones and giving customers a second though. The two closest competitors to the iPhone is Samsung Galaxy S-III and Nokia Lumia 920. Samsung Galaxy S-III The Samsung Galaxy S-III was unveiled on 3 May 2012 in London and officially released in 28 European and Middle Eastern countries on 29 May 2012, before being progressively released in other major markets in June 2012. It was designed using the concept of touchscreen, slate-format Android smartphone and marketed by Samsung Electronics. Samsung Galaxy S III is a extended and improved version of Samsung Galaxy S II. It includes additional software features, expanded hardware, and a redesigned. The S III uses quad-core processor, and employs interesting features such as intelligent personal assistant, eye-tracking ability, increased storage, and a wireless charging option. Nokia Lumia 920 Nokia Lumia 920 is a smartphone manufactured and marketed by Nokia. It begins to be available at the market starting on September 5, 2012. The interesting features portray by Nokia Lumia 920 is it has a 1.5  GHz dual-core Qualcomm Krait CPU and a 4.5 IPS TFT LCD display. It is also built with a high-sensitivity capacitive touchscreen covered by curved Gorilla Glass. Using Windows Phone 8 as the operating system, Nokia Lumia 920 does have its own attraction especially to working users. It supports inductive charging (it can be charged by being placed directly onto a charging pad) compatible with Qi Inductive Charging. One of the advantage is it features an 8.7 megapixel PureView camera with optical image stabilization for still images and videos. It comes with 32GB internal storage, but the only disadvantage is it has no card slot. Memory is limited to the built-in storage only. Malaysia Context Market Structure Demand Supply Pricing Strategy Elasticity Market structure By analyzing the straits of iPhone such as the price setting, competitors and product differentiation, it is shown that iPhone display an oligopoly market structure. Oligopoly market structure is when the market is dominated by a few numbers of sellers, which each offer similar or identical products. Factors that classified iPhone into oligopoly market structure are:- Entry and exit The barriers of entrance are high. iPhone had to face challenges such as economies of scale, patents, access to expensive materials and complex technology. There might be also restriction from government regulation resulting difficulties for new firms to enter the market. Number of firms There are only few firms that involve in producing the similar products. iPhone is currently competing with several smart phone models such as Samsung Galaxy S-III, produce by Samsung and also Nokia Lumia 960 manufactured by Nokia. These are the companies that the action of one will influence the others in terms of profits. If Apple decide to change its pricing structure for iPhone, it will bring impact all oligopolies firms profit collection. Demand and Supply Looking at a Malaysia context, Apple iPhone can be considered as a luxury and premium product. iPhone arrived Malaysia somewhere in the first quarter of 2009, and it was brought in by telecommunication company, Maxis and later followed by DiGi and recently Celcom. With its unique features and designs it attracts the market accordingly. iPhone has revolves over time through their features, design characteristics and so on. This will be discussed later under the development of iPhone. The quantity demanded of any good is the amount of the good that buyers are willing and able to purchase. Apple received quite an impressive demand for their product namely iPhone. Up to date, Celcom Axiata has revealed to MalaysianWireless early this month that it has got over 190,000 active iPhone users in their network. In comparison to Celcom, it is believed that Maxis has some 4 million smartphones users where about 60% of them are using prepaid. Meanwhile, DiGi claims that it has over 5.5 million mobile internet users. Both Maxis and DiGi have not revealed their actually breakdown on numbers or type of smartphones users in their network yet. The figures revealed by Celcom show a tremendous demand and supply as compared to a study done in 2010 where only about 132,228 users of iPhone. With this figures, we could see the demand of an iPhone in Malaysia had increase from time to time. In the law of demand, it says that the lower the price of a good, the larger is the quantity demanded and the higher the price of good, the smaller is the quantity demanded holding other variables constant. Generally in an economic form, if Apple increases the price of iPhone, quantity demanded of the Apple product will be decrease. This is because iPhone is considered as luxuries goods where people can still live without using a smart phone. A rational consumer will tend to choose for substitution brand such as Samsung or Nokia Lumia which produce a most likely the same product. Therefore, an increase of price will decrease the demand of a good. In other words, the price elasticity of demand for Apple product is elastic whereby increase in price will result a huge reduction on the quantity demanded of the good. This statement can be supported through the graph below. Price of iPhone (RM) Quantity of iPhone (units) P2 P1 Q1 Q2 The graph above shows the relation between the price and demand of the iPhone. Assume that the price of a iPhone increased and the demand for the iPhone is elastic. Initially the market price of iPhone is set at P1 and the quantity of demand is set at Q1. When there is an increase of price, there will be movement along the demand curve. The price will goes up from P1 to P2. Increase of price will decrease the quantity demand of the iPhone because people will look for substitution brand. Therefore, quantity demand will decrease from Q1 to Q2. From the above drawing, we can see that the demand curve is flatter. This is because changes of price will leads to a bigger impact on the changes of the quantity demand. Pricing Strategy On the 26 June 2007, the share price of Apple fell by 2 per cent on the face of it a fairly trivial event except that it was about to launch (exclusively in the USA) the arguably most-hyped mobile device in history known as the iPhone. The iPhone is a variant of what are generally categorised as smartphones, As smartphones go, the iPhone was not unduly expensive at $499 for the entry level model, nor was the scale of monthly service charges which were set between $60 and $100 in conjunction with a two-year contract. But the Apple shareholders were edgy: the value of Apple had risen by $34 billion since the iPhone had been announced to the world and they stood to lose much of their gains if the iPhone proved to be a one-week wonder   Prices1st generation 4G iPhone $499, 8G iPhone $599.Current iPhone 4 16G $199, 32G $299 with two year contract.iPhone 3GS still available at ATT for $49 with two year contract. iPhone combines three products, is a revolutionary mobile phone, a widescreen iPod with touch controls, and a breakthrough Internet communications device with desktop-class email, web browsing, maps, and searching- into one small and lightweight handheld device. iPhone also introduces an entirely new user interface based on a large multi-touch display and pioneering new software, letting you control everything with just your fingers. So it ushers in an era of software power and sophistication never before seen in a mobile device, completely redefining what you can do on a mobile phone. Loyalty the iPhone is oriented more toward to the entertainment market than to the business market. 0 Q1 Q2 R Total Revenue (RM) Quantity of iPhone (units) Maximum Total RevenueAn oligopoly is like monopolistic competition where it lies between perfect competition and monopoly. Apple who produced iPhone which is identical to some other smartphones in the market need to stay aware of the pricing strategy that best suits them in order to retain the loyal consumers. On top of that, before setting up a price of the product, they have to aware whether the demand on their product is elastic or inelastic in the market. If the demand of their product is elastic in the market, setting up a higher price on the product might cause them to lose customer. In brief, demand elasticity will affect the total revenue of a company. From the theory of economics, a luxury product will always have an elastic demand. However, Apple understood the theory and they applied with their pricing strategy. This is vital for them to preserves their markets value until today. Apple understands the market demand very well and they always brings the new features and new design to attract the market. The graph below will show the relation between the price cut and total revenue. Suppose the demand of iPhone is elastic, the total revenue will increases as there is a price cut as shown at the left area of the graph. If the demand of iPhone is inelastic, the total revenue will decrease if there is a price cut as shown at the right area of the graph. When the demand of iPhone is at the unit of elastic, the maximum of total revenue can be achieved as shown at the highest point of the revenue curve. Conclusion It is undeniable that iPhone has a very unique and good market value as the company has developed very well. This is due to good business strategies such having the highest prices and lowest unit costs in the industry. The price of an iPhone is most likely the same from time to time and from our group point of view, the price elasticity of demand on iPhone in Malaysia is not elastic but it is inelastic in reality. The tremendous users of iPhone from 2010 to 2012 as discussed earlier proved this statement well. iPhone have its own loyal consumers and the product are recognized by public thus increasing of price for the new launched of iPhone will not really affect the sales in the market. For those who are affordable, they will still demand for the iPhone instead of other competitors. The features and unique design that attracts the consumers instead of the price. This is due to Apple as a premium brand, trusted quality and the worth-to-buy that lies behind it. On top of that, iPhone in Malaysia are being sold by telecommunication providers such as Maxis, DiGi and Celcom. These telecommunication providers offer installment payment together with the data plan as part of the marketing strategy. This makes iPhone affordable as consumers able to settle the payment in a longer period. Due to their secrecy, innovation, branding and product to product connectivity and compatibility, iPhone is the most sought after mobile device and is the market leader in the mobile market.

Reversal of Characters in A Tale of Two Cities :: Tale Two Cities Essays

Reversal of Characters in A Tale of Two Cities When writing a book, authors often focus on a central issue or theme. However, other themes develop through the course of the piece, either consciously or subconsciously. One such theme is a reversal of characters in A Tale of Two Cities. Individuals and groups of people change dramatically from the outset of the book all the way up to its conclusion. Three of the most obvious changes in character are Sydney Carton, Madame DeFarge, and the French people as a whole. Sydney Carton is first described at Darnay's trial as not paying attention to what's going on, sort of an oaf. He is portrayed as a drunk, and even admits this to Darnay on their "date." However, love, they say, is strong; Carton's love for Lucy changed him greatly though the course of the novel. He stopped drinking when he visited, and even pledged his life to her, and everyone she loved. Carton changed even more dramatically when death on the guillotine was approaching. He waxed philosophical about the future, and even quoted a few scriptures. This is most certainly not the man first seen at the Old Bailey with the sideways wig. Another interesting change took place in the character of Madame Defarge. She is first portrayed as a woman of principle who is helping her husband with the revolution. However, Madame Defarge makes a startling metamorphosis from supporting character to antagonist when she is revealed to be the shadow. She is shown to be cruel and petty, not the compassionate woman one would assume of a leader of a revolution against tyranny. This part of the novel casts a shadow of doubt over the rest of the characters, and one begins to question the validity of all the characters. Finally, the French people themselves start out as downtrodden and miserable victims of a corrupt system. But it is illustrated that they could be just as heartless as their rich counterparts, the aristocrats, when it came down to it. For example, anyone who was an aristocrat, or even associated with aristocrats, was sentenced to death. As the novel went on, the French people

Roxane qimby case

Glumly has done work a lot to make the company successful. As her business Is growing, she believes that the growth Is beyond her expertise, goals and definitely beyond Maine, and she wanted to expand It more. According to me, If Glumly stays in north Calories, there are chances that the Burst's bees might grow its business in larger scale because she has expertise in calories which they can't get in Maine. She has found marketing experts and plant engineer here which helps her to manage and run her business in more efficient way.Due to lack of her formal business training, she might able in Calories to train herself by watching the experts she hired here. Below are the some advantages for staying in North Calories: Less Taxes as was in Maine Low transport cost Central Location Less labor Intensive Expertise In marketing and plant engineering High opportunities So, keeping the above factors in mind, Quinsy should need to stay in north Calories. She should need to use her manufacturin g expertise, bird-in-hand, as a basic factor in order to expand her business more. Her strong vision also beneficial act as her trench here.She need to made the innovation in her product as she did earlier in Maine by making new designs and innovative products. So by using bird-in-hand facilities, she can survive in Calories and can expand her business that results in high profit. As we know that there is risk attach with the decision. Although they had not bear any loss yet but It is not sure that It won't happened in future because business Is not all about profits, you have to face losses as well. But keeping the following opportunities Into mind, she need to start the business here and leverage reprises or contingencies by using the using the Lemonade principle.She Is aware about the risk and the entrepreneurial skills are polished in her. So she should need to avail the opportunity while keeping the risk in mind and prepare herself for anything to make those accidents as potent ial clues for next steps. No doubt If they move to calories but they need to make the partners as discussed in the case and It Is necessary if Quinsy has desire to grow her business. By going into partnership they got some benefits, although they had not bear any loss yet butIt Is not sure that It wont happened In future because business Is not all about profits, you have to face losses as well, so if Burt bees faces such situation, the loss is into partnership she might be able to fulfill her dream by staying away from business, not for a long time but for short time on leave and make her dream into reality by staying with rural women and work on product design. Quinsy can also hire the labor back from Maine- which were working with her- and give them training of new plant and technology. By this he might feel as living in Maine.

Crash Character Analysis Essay

Officer Tommy Hansen, a Los Angeles police officer who, after observing his partner Officer John Ryan pull over Cameron Thayer and Christine Thayer and sexually molests Christine, requests a change of partner. He ultimately reveals his own insecurities with other races through his treatment of Peter Waters. We later see Tommy walking away from his burning car wearing a pair of latex gloves, thus concealing his involvement in the shooting. Officer John Ryan, a prejudiced white police officer who molests Cameron’s wife, Christine, under the pretense of searching for a weapon. Ryan is trying to get help for his father, who has been misdiagnosed with a bladder infection. His anger manifests in prejudice, which stems from the destructive impact that local affirmative action policies had on his father’s business. He later saves Christine from a burning car when he had the perfect opportunity to ensure that he left the burning car alive, which leaves Christine stunned. Cameron Thayer, a black television director. He witnesses Officer Ryan molesting his wife and later realizes that the producers of his television show propagate racist stereotypes about black people. At the scene of Hansen’s burning car (to eliminate evidence of a murder), he is able to find contentment and reconnects with his wife. Christine Thayer, Cameron’s wife. She is molested by Ryan and becomes furious with her husband because he didn’t defend her. The two insult each other over their upbringings–as both Cameron and Christine have grown up in more privileged environments than many other African Americans. The next day she is trapped in an overturned car due to a car accident and, by a twist of fate, Officer Ryan is the man who willingly endangers himself to save her life.